eHi Car Services Welcomes NBA All-Star Stephen Curry as New Brand Ambassador
Dec 13, 2016
SHANGHAI, Dec. 13, 2016 /PRNewswire/ -- eHi Car Services Limited ("eHi" or the "Company") (NYSE: EHIC), one of the leading car rental and car services providers in China, today announced that two-time NBA MVP and three-time NBA All-Star Stephen Curry will serve as the Company's new brand ambassador.
Having entered the NBA in 2009, the first-ever unanimous NBA MVP Stephen Curry quickly rose to prominence as one of the league's top ranking point guards. His signing with eHi makes him the Company's first brand ambassador from the NBA. With his high name recognition among Chinese fans, Curry will work alongside eHi to help promote the Company's reputation in China via a series of marketing activities and basketball events held over the duration of their multi-year agreement.
"We are thrilled to be welcoming Stephen to the eHi team," said Ray Zhang, eHi's Chairman and CEO. "Thanks to his diligent work ethic and uncompromising dedication, he has risen above the rest to become one of the sport's most successful and influential players; and these are precisely the same qualities that enable us to provide Chinese consumers with unrivalled car rental service experiences since our establishment just over a decade ago."
"Over the past several years, I have had the great opportunity to travel to China and learn more about the culture and NBA fan base there," Curry said. "I am excited to be partnering with eHi as I continue to further connect with my passionate fans in China."
The Company has recently announced an official marketing partnership with NBA China.
About eHi Car Services Limited
eHi Car Services Limited (NYSE: EHIC) is one of the leading car rental and car services providers in China. The Company's mission is to provide comprehensive mobility solutions as an alternative to car ownership by best utilizing existing resources and sharing economy to create optimal value. eHi distinguishes itself in China's fast-growing car rental and car services market through its complementary business model, customer-centric corporate culture, broad geographic coverage, efficient fleet management, leading brand name, and commitment to technological innovation. eHi is the exclusive strategic partner in China of Enterprise, the largest car rental company in the world, and is the designated and preferred business partner of Ctrip, a leader in the online travel agency industry in China.
Safe Harbor Statement
This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. eHi may also make written or oral forward-looking statements in its reports filed with or furnished to the SEC, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about eHi's beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Further information regarding the risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is current as of the date of the press release, and eHi does not undertake any obligation to update such information, except as required under applicable law.
For investor and media inquiries, please contact:
eHi Car Services Limited
Tel: +86 (21) 6468-7000 ext. 8742
The Piacente Group, Inc.
Ms. Brandi Piacente
SOURCE eHi Car Services Limited