eHi and NBA China Announce New Multiyear Marketing Partnership
- eHi to Become Official Marketing Partner and Car Rental Services Partner of NBA China -
Dec 13, 2016
SHANGHAI, Dec. 13, 2016 /PRNewswire/ -- NBA China and eHi Car Services Limited ("eHi") (NYSE:EHIC), today announced a multiyear marketing partnership that will make eHi the Official Marketing Partner and Car Rental Services Partner of the NBA in China.
The new partnership marks NBA China's first relationship in the car rental and chauffeured car services category and eHi's first association with a professional sports league.
Throughout the years, eHi will have the opportunity to promote its car rental services to NBA fans across the country along with being integrated into NBA China's marquee events.
"The NBA is a global and forward-thinking brand, and many of our valued customers are enthusiastic fans of the NBA," said eHi's Chairman and CEO Ray Zhang. "This partnership will help spread passion for basketball and enhance customers' interests and confidence in eHi. Reaching out to sports fans is a significant formula to introduce our brand and to connect with more automotive users through our online and offline channels."
"We are pleased to welcome eHi to the NBA family, as this partnership will help the NBA reach more fans in China through eHi's broad geographic reach," said NBA China CEO David Shoemaker. "We look forward to working with such a dynamic young company that will help us continue to grow the game of basketball in China."
Today's announcement builds on eHi's existing endorsement deal with Golden State Warriors point guard and reigning back-to-back NBA Most Valuable Player Stephen Curry to showcase eHi's products and services to fans across China.
About eHi Car Services Limited
eHi Car Services Limited (NYSE: EHIC) is one of the leading car rental and car services providers in China. eHi's mission is to provide comprehensive mobility solutions as an alternative to car ownership by best utilizing existing resources and sharing economy to create optimal value. eHi distinguishes itself in China's fast-growing car rental and car services market through its complementary business model, customer-centric corporate culture, broad geographic coverage, efficient fleet management, leading brand name, and commitment to technological innovation. eHi is the exclusive strategic partner in China of Enterprise, the largest car rental company in the world, and is the designated and preferred business partner of Ctrip, a leader in the online travel agency industry in China.
About NBA China
The NBA's entity that conducts all of the league's businesses in Greater China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of 30 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class China-based corporations and U.S.-based multinationals.
NBA China is headquartered in Beijing and also has offices in Shanghai, Hong Kong and Taipei. NBA licensed products such as apparel and footwear are available through various retail networks and authorized online stores on e-commerce and social media platforms, including Tmall.com, JD.com and WeChat. In 2004, the NBA became the first American professional sports league to play games in China, with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. Following NBA Global Games China 2016, 13 NBA teams have played 22 games in Greater China.
Safe Harbor Statement
This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. eHi may also make written or oral forward-looking statements in its reports filed with or furnished to the SEC, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about eHi's beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Further information regarding the risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is current as of the date of the press release, and eHi does not undertake any obligation to update such information, except as required under applicable law.
For media inquiries for NBA China, please contact:
Tel: +86 (10) 5200-8323
For investor and media inquiries for eHi, please contact:
eHi Car Services Limited
Tel: +86 (21) 6468-7000 ext. 8742
The Piacente Group, Inc.
Ms. Brandi Piacente
SOURCE eHi Car Services Limited